Employer groups and Health Plans can find ready-to-use marketing materials below to drive awareness and utilization of virtual care through Doctor On Demand® by Included Health.
Explore campaign materials, communication best practices, and downloadable assets to promote Doctor On Demand today.
Download and share the resources below with members to promote virtual care
Prioritizing visibility in key channels ensures members are continuously aware of and encouraged to utilize available services.
Annual benefits enrollment
Employee benefits portal
Leadership endorsements
New hire and employee resources
Manager training resources
Email communications
Break rooms and common areas
Seasonal Campaigns
These flagship campaigns are designed to align with seasonal health themes and drive high member engagement. These materials are ideal for intranet, email, or newsletter distribution. Download campaign-specific assets and messaging below.
Campaign overview Driving account registration among members is the first step to engagement and utilization, but some time may have passed since you’ve launched Doctor On Demand® by Included Health. This registration-focused campaign is specifically designed to reengage members who have not yet registered their account.
When to promote We recommend posting this campaign to your internal channels during the first quarter of the new year but it can also be used at any time to encourage new registrations.
Campaign overview Most insurance plans reset in January, people re-familiarize themselves with their benefits, and personal resolutions are made. In fact, 71% of people nationwide make resolutions regarding their health and wellness. Our Taking Care of You campaign is designed to help you easily promote Doctor on Demand® benefits during this elevated time of need.
When to promote We recommend posting this campaign to your internal channels in the early part of the year.
Campaign overview This campaign helps you promote the mental health benefits of Doctor On Demand® by Included Health, including therapy and psychiatry. Our virtual-first approach offers 24/7 access in all 50 states, available 7 days a week, with same-day appointment options.
When to promote We recommend posting this campaign to your internal channels during May or whenever mental health is a priority.
Campaign overview Let your employees know they have options before they have to go to the ER. Seeing a doctor online can help you and them save money on medical bills.
When to promote We recommend posting this campaign to your internal channels during the summer or whenever you want to educate members on their options.
Campaign overview Let employees know they don’t have to suffer through cold and flu symptoms. They can see a doctor online 24/7 for help feeling better faster.
When to promote We recommend posting this campaign to your internal channels during fall and winter when the flu is prevalent.
Explore general content designed to educate members about the services available from Doctor On Demand, as well as content specific to common conditions members may deal with
"“This has been my third appointment through the virtual care doctor’s appointment and it was so pleasant simple and quick. My doctor was very understanding she came off very kind and supportive to every need that I needed in that moment…I look forward to having more appointments that are just as caring and quick as she was.”
—Doctor On Demand member
"Having therapy remotely there is none of the anxiety about going in to or being late for the doctor’s office. No long wait in the waiting room. No possible exposure to other people’s germs. I am so glad that I feel less anxious about the process because then I can be focused and relaxed when the appointments start."
—Doctor On Demand member
“We were so sick with the flu. It was amazing to sit in our living room and be able to see the Dr. and have those prescriptions and Dr’s note completed quickly.”
—Doctor On Demand member
"Despite my living in a rural community, [Doctor On Demand] helps me quickly get the information and medicine I need while remaining affordable."
—Doctor On Demand Patient
"Excellent. Friendly, enthusiastic, compassionate and listens attentively. I'd give him 6 stars if I could."
—Doctor On Demand Patient
“Doctor Asha was very attentive and concerned about my needs and completely professional. I am very happy and grateful about using this service. I recently experienced a close family loss. Doctor On Demand is so dynamic and offers a wide variety of services including therapy, health, and other needed services.”
—Doctor On Demand Patient
"The NP was very friendly and thorough. She listened to my concerns about my child without rushing me. She also made it a point to speak directly to my son which made him feel seen and listened to. She even reminded me about a school note for him! We're on our way to pick up his new prescriptions right now and I am glad he'll feel better soon. Thank you for helping a stressed mom out!"
—Doctor On Demand Patient
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Contact us
If you need additional support, please reach out to your Doctor On Demand team.
