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Health Plan Resource Toolkit

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Welcome to the Doctor On Demand Marketing Hub

Employer groups and health plans can find ready-to-use marketing materials below to drive awareness and utilization of virtual care through Doctor On Demand® by Included Health.

Explore campaign materials, communication best practices, and downloadable assets to promote Doctor On Demand today. 

Best practices for promoting Doctor On Demand

Prioritizing visibility in key channels ensures members are continuously aware of and encouraged to utilize available services.

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Annual benefits enrollment

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Employee benefits portal

Icon-leadership-communication

Leadership endorsements

Icon-new-hire-employee-resources

New hire and employee resources

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Manager training resources

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Email communications

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Break rooms and common areas

Seasonal campaigns

These flagship campaigns are designed to align with seasonal health themes and drive high member engagement. These materials are ideal for intranet, email, or newsletter distribution. Download campaign-specific assets and messaging below.

Campaign overview
Driving account registration among members is the first step to engagement and utilization, but some time may have passed since you’ve launched Doctor On Demand. This registration-focused campaign is specifically designed to reengage members who have not yet registered their account.

When to promote
We recommend posting this campaign to your internal channels during the first quarter of the new year but it can also be used at any time to encourage new registrations.

Download yearly registration assets (.zip)

Campaign overview

Most insurance plans reset in January, people re-familiarize themselves with their benefits, and personal resolutions are made. In fact, 71% of people nationwide make resolutions regarding their health and wellness. Our Taking Care of You campaign is designed to help you easily promote Doctor On Demand® benefits during this elevated time of need.

When to promote

We recommend posting this campaign to your internal channels in the early part of the year.

Download Taking Care of You assets (Primary Care).zip

Download Taking Care of You assets (UC/BH).zip

Campaign overview
This campaign helps you promote the mental health benefits of Doctor On Demand, including therapy and psychiatry. Our virtual-first approach offers 24/7 access in all 50 states, available 7 days a week, with same-day appointment options.

When to promote
We recommend posting this campaign to your internal channels during May or whenever mental health is a priority.

Download mental health month assets (.zip)

Campaign overview

Let your employees know they have options before they have to go to the ER. Seeing a doctor online can help you and them save money on medical bills. 

When to promote

We recommend posting this campaign to your internal channels during the summer or whenever you want to educate members on their options.

Download ER avoidance assets (.zip)

Campaign overview

Let employees know they don’t have to suffer through cold and flu symptoms. They can see a doctor online 24/7 for help feeling better faster.  

When to promote

We recommend posting this campaign to your internal channels during fall and winter when the flu is prevalent.

Download cold & flu assets

Visit our Cold & Flu Readiness Guide

Helpful video resources

  • How to register for Doctor On Demand

    For questions around how to register an account, share the link to this helpful video.

    Copy this link to share the video

  • How to book an urgent care visit

    For questions around how to book an urgent care visit, share the link to this video.

    Copy this link to share the video

  • How to book a mental health visit

    For questions around how to book a therapy or psychiatry visit, share the link to this helpful video.

    Copy this link to share the video

  • How to book a virtual primary care visit

    For questions around how to book a virtual primary care visit, share the link to this helpful video.

    Click this link to share the video

How to register on Doctor On Demand video
Playtime1:26
How to book an urgent care visit
Playtime1:54
How to book a mental health visit
Playtime0:49
How to book a virtual primary care visit
Playtime1:18
Average rating 4.9 out of 5 stars

What Our Users Are Saying

"“This has been my third appointment through the virtual care doctor’s appointment and it was so pleasant simple and quick. My doctor was very understanding she came off very kind and supportive to every need that I needed in that moment…I look forward to having more appointments that are just as caring and quick as she was.”

—Doctor On Demand member

"Having therapy remotely there is none of the anxiety about going in to or being late for the doctor’s office. No long wait in the waiting room. No possible exposure to other people’s germs. I am so glad that I feel less anxious about the process because then I can be focused and relaxed when the appointments start."

—Doctor On Demand member

“We were so sick with the flu. It was amazing to sit in our living room and be able to see the Dr. and have those prescriptions and Dr’s note completed quickly.”

—Doctor On Demand member

woman smiling

"Despite my living in a rural community, [Doctor On Demand] helps me quickly get the information and medicine I need while remaining affordable."

—Doctor On Demand member

older man smiling

"Excellent. Friendly, enthusiastic, compassionate and listens attentively. I'd give him 6 stars if I could."

—Doctor On Demand member

younger man smiling

“Doctor Asha was very attentive and concerned about my needs and completely professional. I am very happy and grateful about using this service. I recently experienced a close family loss. Doctor On Demand is so dynamic and offers a wide variety of services including therapy, health, and other needed services.” 

—Doctor On Demand member

younger woman smiling

"The NP was very friendly and thorough. She listened to my concerns about my child without rushing me. She also made it a point to speak directly to my son which made him feel seen and listened to. She even reminded me about a school note for him! We're on our way to pick up his new prescriptions right now and I am glad he'll feel better soon. Thank you for helping a stressed mom out!"

—Doctor On Demand member

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Contact us

If you need additional support, please contact your Client Success Team or reach out below.

Email Support: support@includedhealth.com